近年来，春节俨然成为互联网巨头们最重要的营销大舞台。今年春节，红包大战依然热度不减，BAT中的阿里、腾讯继续领头，而今日头条、苏宁、快手等纷纷跟进。其中最具热情的是阿里，今年旗下共有支付宝、淘宝、苏宁、微博等四家推出了红包活动。腾讯今年要低调得多，只有QQ出面迎战，红包和宣传的力度都不是很大。百度对红包战的态度最为淡然，除了百度地图的春节送路费活动勉强能与红包搭上边外，几乎没有参与。BAT三大巨头对待春节红包有着截然不同的态度，它们各自有着什么样的不同策略考量呢？大打差异牌，百度意在发力内容生态百度不热衷于参与红包大战，并不代表它不重视和...
In recent years, the Spring Festival has become the Internet giants are the most important marketing stage. This year Spring Festival, a red envelope war is still hot, ali, tencent continues to lead in BAT, and today's headlines, such as suning, quickly followed suit. Is one of the most enthusiastic, ali, this year's total of alipay, taobao, suning, weibo and so on four launched a red envelope. Tencent is much more low-key this year, only a QQ to play against, a red envelope and publicity efforts are not very big. Baidu's attitude toward red envelope war is most cool, in addition to send money during the Spring Festival activities can barely baidu map with a red envelope on top, there is almost no participation. BAT the big three attitudes towards Chinese New Year red envelopes with distinct, each kind of different strategy? Big difference in brand, to power content of ecological baidu baidu is not keen to participate in a red envelope war, doesn't mean it doesn't attach importance to and...
