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“美大”波及在线旅游业 去哪儿或受影响

"Beauty" spread online travel industry where to go or affected

2015-10-12 09:02:11来源: 亿邦动力网

在刚刚过去的十一长假,在线旅游业迎来新一波的增长。来自国家旅游局的数据显示,国庆期间,纳入监测的在线旅行商交易总量平均增长了134.7%,翻了一番。不过,尽管业绩有向好的迹象,激烈的竞争和烧钱促销模式却使得多家OTA企业长期亏损,盈利不佳状况短期内难以扭转。业内人士指出,面对愈来愈剧烈的行业内部竞争,在线旅游市场模式急需升级。而与此同时,外部的威胁也未间断,团购网站不断“侵蚀”在线预订市场,对传统OTA造成压力。尤其近日大众点评和美团宣布合并的消息,更加重了OTA企业的焦虑。团购网站交锋OTA10月8日,美团和大众点评正式宣布合并,消息一出引爆业内,市场普遍认为,合并后美团和大众点评新组建的公...

in just the past eleven long holiday, the online travel industry usher in a new wave of growth. Data from the National Bureau of tourism show that during the national day, the total number of online travel providers into the monitoring of the total volume of transactions increased by 134.7%, doubled. However, despite a good indication of the performance, fierce competition and burn promotion model makes a number of Ota enterprise long-term losses and poor profitability in the short term is difficult to reverse the situation. Insiders pointed out that in the face of increasingly fierce competition in the industry, online travel market model is urgent need to upgrade. At the same time, the external threat is not interrupted, buy site continues to erode online booking market, causing pressure on the traditional OTA. Especially recent public comment and the U.S. group announced the merger of the news, the more heavy the anxiety of OTA enterprises. Buy site battle OTA10 on 8, the U.S. group and the public comment officially announced the merger, the message was detonated in the industry, the market is generally believed that the United States and the United States and the public comment on the formation of new public...