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品牌商看京东:盖过了淘宝唯品会 比不上天猫

Brand business look at the Jingdong: the cover over the vip.com Tmall Taobao

2016-07-28 20:46:56来源: 亿邦动力网

7月28日消息,今日,亿邦动力网发布《全网品牌电商2016年发展趋势展望》调研报告,报告称,平台的用户质量和口碑,是品牌商选择平台时最关注的因素。并且在调研各品牌商的合作意愿后,可以发现天猫是最多商家认为“必须合作”的平台,其次获得好感的京东,淘宝和唯品会位居第三和第四。据了解,在选择第三方平台时,58%的品牌商将“平台用户质量、消费者口碑”作为首要参考因素,并且99%的品牌商表示会参考这一点。此外,品牌商重视的因素依次为运营服务水平、平台发展前景、营销投入产出比和商品利润率、平台技术水平等。“平台技术、物流和金融等支撑因素靠后,平台的竞争已经演变成争夺用户的战争。”报告中如是称。另外,该报告...

July 28 news today, billion state power network released the whole network brand business 2016 Development Trend Outlook "Research Report, said the report, platform user quality and reputation is brand selection platform most attention factors. And in the study of the willingness of the cooperation of the brand, you can find that Tmall is the most businesses that must be cooperative platform, followed by a good impression of Jingdong, Taobao and vip.com ranked third and fourth. It is understood that in the choice of third party platform, 58% of the brand will be the platform user quality, consumer reputation as the primary reference factor, and 99% of the brand will refer to this point. In addition, the factors of brand business attention in order to operate the level of service, the platform development prospects, marketing input-output ratio and commodity profit margins, platform technology level, etc.. "Platform technology, logistics and finance and other supporting factors, the competition has evolved into a platform for the user's war." The report said. In addition, the report...

标签: 京东 天猫