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物联网如何改变公司与消费者之间的互动

Things how to change between companies and consumers interactive

2015-07-23 15:59:35来源: DoNews

当无数传统公司还在苦苦思索如何应对互联网经济下的挑战和转型时,又一波市场浪潮正蓄势涌来,那就是物联网。毋庸置疑,互联网通过改变人与人之间信息流动的方式、效率和规模,从而改变了传统工业时代下的商业模式和市场竞争。而物联网则通过改变人与物、物与物之间的信息流动,重新定义了公司与消费者之间互动的方式,为市场注入新的颠覆力量。因此,公司的决策者们需要拨开物联网甚嚣尘上的迷雾,理解物联网的究竟会为公司的产品、服务带来怎样的改变,以及基于客户体验的竞争将如何渗透到公司业务的方方面面。基于用户数据的服务物联网的核心客户群体来自于18-36岁的年纪层,这部分人群有两个特征:首先,乐于分享与自己相关的各类信息。...

when many traditional companies still agonizing over how to deal with internet economy challenge and transformation, and a wave of market is poised to surge, that is, the Internet of things. There is no doubt that the Internet has changed the business model and market competition in the traditional industrial era by changing the way, the efficiency and the scale of the information flow between people and people. The Internet of things by changing the flow of information between people and objects, and the flow of information between the company and the consumer to define the way the interaction between the company and consumers, for the market to inject new subversive force. Therefore, company decision makers need poke the IOT rampant in the fog, understanding of things what will bring what kind of change for the company's products, services, and customers based on the experience of the competition will be how to penetrate into the company's business. Based on user data of the service of the core customer groups from the 18-36 year old age, this part of the crowd has two characteristics: first, to share with their own relevant information. ...

标签: 物联网