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汽车之家全新品牌升级 强化一站式汽车服务平台定位

Car home of the new brand upgrade Strengthen the one-stop automotive service platform positioning

2018-01-09 17:44:21来源: DoNews

12月4日,已经12岁的汽车之家推出全新品牌口号:看车买车用车,都回汽车之家!结合全新口号,汽车之家品牌同步更新并进行大规模传播,向用户传达公司一站式汽车服务平台的发展定位。其实,这与汽车之家平台化转型战略的初衷一脉相承:建设“车媒体、车电商、车金融、车生活”,打造汽车生态圈。自去年10月份,汽车之家开启平台化转型之路。一年多的时间内,汽车之家以可信、专业、贴心的服务,正在从“汽车媒体”向“一站式汽车服务平台”转型升级。在看车方面,除继续保持高质量的OGC(编辑生产内容)和UGC(用户生产内容)内容生态,汽车之家还发布了泛汽车自媒体内容和服务平台“车家号”,成为公司PGC(专业生产内容)内容生...

On December 4, is 12 years old car home new brand slogan: car buying a car transport, car back home! Combined with a new slogan, the home of car brand synchronous update and spread on a large scale, to convey to the user that the company one-stop automotive service platform for the development of positioning. Actually, this purpose from the home of car platform transformation strategy text: the construction of "car media, electric, car finance and car life", the ecosystem building cars. Since last October, car home open platform transformation. More than a year of time, the car home with reliable, professional and thoughtful service, is from the "auto media" to "one-stop automotive service platform" transformation and upgrading. In the car, in addition to continue to maintain the high quality production content (edit) and OGC UGC (user content) content of ecological, home of cars also released a car since the media content and service platform "car home,", become company PGC (specializing in the production of content) content was born...