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网易严选首家线下门店开业,ODM吹起线上线下之风

Netease strictly choose the first offline store openings, ODM blow the wind of online

2018-12-18 14:54:00来源: 亿欧

网易严选的首家线下门店终于正式对外营业了。亿欧现场报道,12月18日下午,网易严选举办首家线下店开业仪式。这家店位于杭州解百购物广场B座一层,旁边就是优衣库和H&M,对面是盒马鲜生。略显意外的是,这家门店的面积并不大,只有300平左右,并不是外界想象中非常气派的旗舰店或者形象店。整个门店是冷色调极简风格,选品集中在网易严选的线上爆款,比如保温杯、拉杆箱、家纺、餐具等。网易严选在将场景体验放在了一个非常重要的位置,体验区占据了店铺约二分之一的空间面积。主设计师田付龙吉从“构建有趣的商品呈现与体验”的初衷出发,将体验区分为数个具有连续性、逻辑性、贴近真实生活的“家”场景,为新中产群体创造拥...

Netease strictly selected the first offline store finally officially open. Ou live coverage, on December 18th afternoon, netease strict election office first offline store opening ceremony. The shop is located in the hangzhou solution best shopping square floor, block B, uniqlo is on the side and H& M, opposite the box Ma Xian. Somewhat surprisingly, the area of the store is not big, only 300 or so, and is not very handsome flagship store in the outside world to imagine or image store. The whole store is cold tonal minimalist style, choose products focused on netease strictly selected online hot style, such as temperature, rod box, home textile, tableware, etc. Netease strictly choose the scene experience in a very important position, experience area occupies the shops about half of the space area. Field phion master designer, from the "build interesting goods presented with experience," the purpose of, will experience to distinguish several continuity, logicality and close to real life scenarios, "home" to the creation of new middle group hug...

标签: 网易