2016年是移动营销市场风起云涌的一年，各家移动广告公司纷纷推出自己主打业务，整个营销市场趋势渐明。畅思DMP平台总用户覆盖数已达5亿多人，DAU日均达高达8千多万，积累了大量的用户数据。畅思广告将这些大体量的用户数据作了深度分析，结合了游戏行业权威报告，发布了《2016移动游戏行业投放报告》，通过对2016移动游戏行业投放的剖析，解析了行业发展现状及未来趋势。 2016年移动游戏是整个市场份额最大、增速最快的细分市场，市场实际销售收入达819.2亿，同比增长59.2%。移动游戏市场的繁荣带动了移动游戏广告市场的一路飙红，2016年移动游戏广告主的投放逐季递增，相比较2015年有着近3...
Is prone to mobile marketing market in 2016 year, mobile advertising companies have launched his main business, the whole marketing tendency fadein. Chang si DMP platform to the total number of user coverage has reached more than 500 million people, DAU daily average of more than 8000, has accumulated a lot of user data. Chang, advertising will be analyzed in depth the DaTiLiang user data, combined with game industry authority report, released the 2016 mobile game industry on the report, based on 2016 mobile game industry on the analysis, parsing the industry present situation and future development trend. Mobile games in 2016 is the market share of the largest and fastest growing segment of the market, market actual sales revenue of 81.92 billion, up 59.2% from a year earlier. Mobile game market prosperity, and so did the mobile advertising market game all the way up the red, 2016 mobile gaming advertisers increase on the quarter by quarter, compared with 2015 for nearly three...
