新关注 > 信息聚合 > 稻香村点心就着北冰洋汽水“天猫年货节”成老字号新零售新舞台

稻香村点心就着北冰洋汽水“天猫年货节”成老字号新零售新舞台

Rice fragrant village snacks on the arctic ocean soda "Tmall Spring Festival into a new retail stage

2018-01-19 11:18:20来源: DoNews

1月18日,第三届天猫年货节启动。在“电商脱贫(重庆)高峰对话会”上,阿里巴巴CEO张勇同时宣布启动电商脱贫战略,让地域农产品走向全国,用创新模式助力精准脱贫。乡村土特产、海外洋年货、老字号定制礼盒以及全方位的新零售体验都将在此次“天猫年货节”上登场。消费者除了下单囤年货之外,还能通过手淘AR技术和“场景购”获得直赴法国波尔多酒庄这样身临其境的购物体验。在新零售的浪潮下,浓浓的年味儿消解了城市乡村、线上线下的分野,数千万件天猫网红年货将在大润发华东地区上架,同时在银泰等全国各大核心商圈还将开启“捉猫猫”、AR、VR等新零售互动体验。“土洋老新”四字箴言的背后,天猫年货节展示的是一幅新零售时代的...

On January 18th, the third section Tmall them to start. In the "electricity out of poverty (chongqing) summit dialogue", alibaba CEO zhang announced the launch of the electricity business anti-poverty strategy at the same time, regional agricultural products to the country, with innovation mode power precision out of poverty. Rural local products, overseas goodies for the yankees, old custom gift box and a full range of new retail experience will be on the "goodies for Tmall festival". Consumers in addition to order goodies for hoarding, can by hand for AR technology and "scene for" get straight to the French bordeaux chateaux such immersive shopping experience. Under the wave of new retail, thick NianWeiEr dispelling the division of urban villages, online, tens of millions of pieces of day cat network red firecrackers will in rt-mart east China area, at the same time the intime, the major national core business circle will also be open "to catch the cat cat" new retail interactive experience, AR, VR, etc. Soil in the old "new" four behind words, Tmall necessities section shows a picture of a new era of retail...

标签: 天猫