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为什么还在烧钱的京东却频提平台保证金?

Why am I still in burn the jingdong, frequency of platform margin?

2016-03-21 17:37:29来源: DoNews

电子商务销售平台一直被认为是烧钱的买卖,前期不仅要进行技术、资金以及人力等成本的大量投入,还需要对接各个平台、渠道,甚至为了下一轮的生存要进行资本层次的运作。 现今的京东虽然一直处于亏损状态,但是市值却一直在增长,再加上各个项目和领域的布局,已成为除阿里系平台外最具有竞争力的平台。而相比较平台保证金来说淘宝是远低于京东,京东却连连增加保证金使平台门槛以及商家入驻成本的不断增加,这样做京东意欲何为呢?如果说京东只是为了以此来提升其保证金收入,虽然有可能,但是从战略层面来说显然不只是为了这些小利益,可能会有其他的战略考虑。腾讯微信在过去的三月一日就利用微信转账而出台收费政策,虽然饱受业界的诟病,再...

E-commerce sales platform has long been regarded as money buying and selling, early should not only in technology, capital and manpower cost of inputs, also need docking various platforms, channels, and even to the next round of survival must carry on the level of capital operation. Although today's jingdong has been losing money, but the market has been risen, plus various projects and the layout of the area, has become the most competitive in addition to the department of ali platform platform. Compared the platform margin, taobao is far below the jingdong, jingdong has repeatedly increase margin platform threshold and tenants cost increasing, what do the jingdong intent? If jingdong just to in order to improve the margin revenue, while it is possible, but from a strategic level is obviously not just for the sake of these small interests, there may be other strategic considerations. Tencent WeChat March 1, in the past have used WeChat transfer and charge policy, although suffered criticism of the industry, and then...

标签: 京东