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品友互动成立北美公司 布局跨境DSP市场

Pinyou established company of North America layout cross-border DSP market

2015-07-08 15:46:25来源: 亿邦动力网

7月8日消息,亿邦动力网获悉,品友互动日前正式宣布投资成立北美公司BorderX Lab,办公地点设在硅谷,布局跨境DSP业务。届时,将引入硅谷人才,为进提高程序化购买中的技术优势提供保障。品友互动CEO黄晓南介绍,程序化广告技术给国际上希望进入中国的品牌和行业产品提供了前所未有的机会;想走出国门的客户也将不再受困于营销。品友互动非常了解中国市场和流量,管理团队都有西方教育背景、熟悉美国市场,这些都成为了搭建跨境DSP的基础。有关报告显示,2014年中国跨境电商交易规模约为4.2万亿元人民币,同比增长33.3%,其中出口占比达85.4%,进口占14.6%。随着各方政策的开放,跨境电商持续升温,...

7 month 8 days, billion state power network was informed, pinyou recently officially announced investment in the establishment of the company in North America in the BorderX lab, office located in Silicon Valley, layout of cross-border DSP business. By then, will introduce the Silicon Valley talent, to improve the technical advantages in the process of purchasing to provide protection. Pinyou CEO Huang Xiaonan, program of advertising technology for the international hope into the Chinese brands and products industry provides an unprecedented opportunity; want to get out of the country customers will no longer trapped in marketing. Product friendly interaction is very understanding of the Chinese market and traffic, the management team has a western education background, familiar with the U.S. market, these have become the basis for the construction of cross-border DSP. 2014 China's cross-border electricity trade size is about 4.2 trillion yuan, an increase of 33.3%, of which exports accounted for 85.4%, imports accounted for 14.6%, according to the relevant reports. With the opening of the parties policy, cross-border electricity suppliers continue to heat up,...