麦当劳又出新玩法，这次要给“金拱门桶”寻亲麦当劳越来越“爱玩”了。“金拱门”三个字的爆红仿佛触动了麦当劳的一个“开关”，一系列富有创意的产品和品牌营销活动随之而来，在日益激烈的中国餐饮品牌竞争中不断走出新的里程碑。今日起，麦当劳推出全新产品金拱门桶，同时发起“送你2019第一桶金”回馈活动，乘胜追击，再次巩固“金拱门”的符号性。金拱门桶当中，内含麦当劳的经典小食，以及新产品椒盐金脆鸡翅。整个桶身一改传统的红色主色调，通体金光闪闪，既满足了亲友聚会的美味分享需求，其金色的形象又贴合岁末年初的节庆气氛。这款产品的造型亮点是麦当劳的金色拱门标志，“金拱门”则是麦当劳中国新的公司名称，“玩梗”的用意十...
McDonald's has come up with a new way of playing. This time, McDonald's is becoming more and more "playful" to find relatives for "Golden Arch Bucket". The popularity of the word "Golden Arch" seems to have touched a "switch" of McDonald's. A series of creative products and brand marketing activities have followed. In the increasingly fierce competition of Chinese catering brands, new milestones have been stepped out. Starting today, McDonald's launched a new product, Golden Arch Bucket. At the same time, McDonald's launched a "send you the first barrel of gold in 2019" feedback campaign to take advantage of the victory and pursue, once again consolidating the symbolism of "Golden Arch". The golden arch barrel contains McDonald's classic snacks, as well as the new product of salt and pepper golden crisp chicken wings. The whole barrel body changes the traditional red main tone and shines with gold, which not only meets the delicious sharing needs of relatives and friends, but also fits the festival atmosphere at the end of the year. The highlight of this product is the golden arch logo of McDonald's. The golden arch is the new company name of McDonald's in China. The purpose of "playing with stalks" is ten.
