当LVMH集团旗下娇兰、丝芙兰去年先后入驻天猫时，就有人断言，在所有零售行业中，美妆品牌会率先在线上完成“全满贯”。2017年2月28日下午，在以“新零售、新趋势、新技术”为主题的第三届天猫金妆奖颁奖典礼现场，雅诗兰黛集团MAC（魅可）、欧莱雅集团Kiehl’s（科颜氏）、LVMH集团Fresh（馥蕾诗）、爱茉莉集团Hera（赫妍）、资生堂集团ELIXIR（怡丽丝尔），以及韩国当红品牌Jayjun先后与天猫举行签约入驻仪式。至此，消费者在高端百货第一层楼面所见的美妆品牌已悉数入驻天猫。传统品牌布局线上通常分三步：数字化营销转型——开展电商业务——探索线上线下新零售。天猫美妆的“全满贯”意味着，...
Last year when the LVMH group, guerlain, sephora enter Tmall, they assert that in all of the retail industry, beauty makeup brand will be first to complete the "grand slam" online. On the afternoon of February 28, 2017, in the "new retail, new trends, new technology" as the theme of the third prize awards Tmall gold makeup, elegant shi landai group MAC (ghost), l 'oreal group Kiehl 's YanShi (families), LVMH Fresh, fragrant bud poetry), amore group (HeYan), shiseido Hera ELIXIR (yi li silk), and South Korea popular brand Jayjun successively with Tmall into signing ceremony. At this point, consumers in high-end department stores the first layer of the floor can see beauty makeup brand has all come Tmall. Traditional brands online usually three layout: digital marketing transformation - conducting electricity business, explore new online retail. Tmall beauty makeup "grand slam" mean,...
