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市场调研机构:苹果三星华为等高端机型推动了全球手机收入增长

Market Research Institutions: Apple, Samsung, Huawei and other high-end models have boosted global mobile revenue growth

2019-02-26 00:47:23来源: IT之家

尽管销量下滑,但去年全球智能手机收入仍然实现了增长。来自知名市场调研机构GfK的最新数据显示,全球智能手机市场在2018年的收入增长5%,达到5220亿美元,而智能手机销量为14.4亿部,同比下降了3%。GfK是在MWC大会上发布这些数据的。该报告称,全球智能手机收入增长的原因在于智能手机的平均售价不断上涨,苹果、三星和华为等品牌不断突破消费者愿意支付的价格界限。大约12%的手机售价超过800美元,比2017年的9%有所上升。150美元至400美元的手机市场份额增长幅度较小,从44%升至46%。不过在去年12月当季,由于“缺乏有吸引力的创新”,智能手机的平均售价降到了384美元。Gfk的报告还...

Despite the decline in sales, global smartphone revenue continued to grow last year. According to the latest data from GfK, a well-known Market Research institute, global smartphone market revenue grew by 5% to $522 billion in 2018, while smartphone sales fell by 3% from a year earlier to 1.44 billion units. GfK released these data at the MWC conference. According to the report, the increase in global smartphone revenue is due to the rising average price of smartphones and the breakthroughs in price boundaries that consumers are willing to pay by brands such as Apple, Samsung and Huawei. About 12% of mobile phones sell for more than $800, up from 9% in 2017. From $150 to $400, the market share of mobile phones grew slightly, from 44% to 46%. But in the December quarter, the average price of a smartphone dropped to $384 because of a "lack of attractive innovation". Gfk's report also states that ____________

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