11月12日消息，截至12日0点，罗莱电商全网销售2.088亿元，第五次排名家纺类目冠军，同时也是首个实现单日销量超过2亿元的家纺品牌。0点开始之后，罗莱家纺官方旗舰店1分钟内销售额破百万，8分钟内破千万；上午6点55分，罗莱电商销售额突破亿元，与去年同期相比提前了约2小时。据了解，今年是罗莱电商第五次问鼎双11家纺冠军。2013年销售1.8亿元，2014年1.88亿，2015年销售1.9亿。罗莱副总裁王梁向亿邦动力网表示，十分期待品牌能够突破2亿元大关。
November 12, 0 as of 12 points, luo lai electricity cut in the sales of 208.8 million yuan, ranking fifth home textile category champion, is also the first to realize daily home textile brands sold more than 200 million yuan. Starts at 0, luo lai textile official flagship store sales within 1 minute break millions, eight minutes break don; 55 points 6 o 'clock in the morning, luo lai electricity sales reached one hundred million yuan, compared with the same period last year for about 2 hours in advance. It is reported that this year is the fifth time luo lai electricity double 11 home textile champions. Sales of 180 million yuan in 2013, 188 million, 2013, 2015 sales in 2015. Luo lai, vice President of ms wong told billion state power network, really looking forward to the brand to exceeding RMB 200 million.
