随着游戏行业的爆发式成长，人们对游戏认知的转变，快消品选择游戏产品联姻跨界已经是常见现象,游戏已由“非主流”转变成“主流”，与游戏产品进行合作也成了跨界优选。而优质的游戏产品更是快消品的合作宠儿。其中国民级枪战游戏《穿越火线》(以下简称CF)更是倍受各类品牌的青睐。到目前为止，包括品客、ZIPPO、欧莱雅、华为等国际品牌都已经和《穿越火线》达成跨界合作。 近期，在《穿越火线》九周年之际深受年轻用户青睐的维他柠檬茶与之携手，打造以“够真才出涩”为主题一系列活动，引发业内和广大用户的广泛关注。作为同样在年轻用户中拥有良好口碑的两个品牌，这次快消与游戏的“混搭”跨界似乎也在昭示游戏与传统行业间的...
Along with the explosive growth of the gaming industry, the cognitive changes to the game that marriage FMCG choose game product crossover is already a common phenomenon, the game has been transformed from "non-mainstream" into the "mainstream", cooperate with the game products also became crossover optimization. And game quality products but also the cooperation a darling of FMCG. Rank national shooting game "cross fire" (hereinafter referred to as the CF) particularly the favor of all kinds of brand. So far, including the pringles, ZIPPO, l 'oreal, huawei and other international brands have and through the wire "to achieve cross-border cooperation. Recently, in "through wire JiuZhou year favored by younger users like d he lemon tea with hand in hand, create with" true enough to shibuya "as the theme a series of activities, causing extensive concern of the industry and the vast majority of users. As the same with good word of mouth among young users of two brands, the fast away with the game "mix build" crossover also appears to be that the game between the traditional industry and...
