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《传奇世界》全面启动泛娱乐战略布局

"Legends of the world" to start a comprehensive pan entertainment strategy layout

2015-07-29 18:13:24来源: 新浪

7月21日盛大游戏与椰子游戏签署战略合作协议,宣布双方将以广义的互动娱乐为基础,深度挖掘明星IP的核心价值。而今日,记者获悉,拥有12年品牌沉淀与过亿用户基础的经典网游《传奇世界》,成为双方首个合作挖掘的超级IP。本次双方将从影视、真人秀、衍生品等多方位深度合作,全面启动《传奇世界》的泛...

7 March 21, Shanda and coconut game signed a strategic cooperation agreement, announced that both sides will to generalized interactive entertainment based, the depth of excavation star IP core value. And today, the reporter was informed that the has 12 years brand precipitation and billions of users based on the classic game "world of legend", as the two sides first cooperation mining super IP. This time the two sides will be from the film, reality shows, derivatives and other multi depth cooperation, the full launch of the legendary world of the pan...