新关注 > 信息聚合 > 品牌名升级成为公司名:一个字头背后,张近东的“小”理想与“大”情怀

品牌名升级成为公司名:一个字头背后,张近东的“小”理想与“大”情怀

Brand name upgrade company name: become a digit behind, "zhang near east of the" big "and the" small "idea of feelings

2018-01-25 16:40:01来源: DoNews

2018年1月15日,苏宁云商集团股份有限公司发表公告:随着公司转型的深化,为了进一步凸显公司零售主业,提升品牌知名度及美誉度,拟升级为“苏宁易购集团股份有限公司”,公司英文名称由“Suning Commerce Group Co.,LTD”拟变更为“Suning.com Co.,LTD”。同时,公司中文简称由“苏宁云商”拟变更为“苏宁易购”;英文名称缩写由“Suning Commerce”拟变更为“Suning.com”;证券简称由“苏宁云商”拟变更为“苏宁易购”。从“云商”到“易购”,苏宁把公司名悄悄换成了消费者看得见、摸得着的品牌。品牌升级是苏宁对于消费者的一种承诺,未来苏宁将继续深耕消...

On January 15, 2018, Suning Commerce Group Co., ltd. issued a notice: with the deepening of company transformation, in order to further highlight the company core business of retail, enhance brand visibility and reputation, to upgrade to "Su Ningyi purchasing Group Co., Ltd.", the company English name by "Suning Commerce Group Co., Ltd" change to "Suning.com Co., Ltd. At the same time, the company Chinese referred to as the "Su Ningyun shang intends to change to" Su Ningyi purchase "; English name abbreviations by "Suning Commerce" change to "Suning.com"; Securities referred to as the "Su Ningyun shang intends to change to" Su Ningyi purchase ". From the "cloud" to "tesco", suning change company name quietly to the consumer brand tangible. Brand upgrade is suning for consumers of a promise, su ning in the future will continue to deep away...