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瞄准IP衍生品 B站欲破盈利瓶颈

B stand to profit target IP derivatives bottlenecks

2017-11-03 00:00:00来源: 人民网

鉴于IP衍生品领域潜在的市场空间,争相在此布局的公司不在少数,Bilibili(以下简称“B站”)也是其中之一。11月2日,IP衍生品综合服务商艾漫动漫宣布获得近5000万元B轮融资,而背后的投资者正是B站。于日前被曝出或明年在美IPO的B站,其实近年来长期处于亏损状态,为改变这一局面,B站不断探索多种商业化途径试图实现盈利,其中IP运营及衍生品也是B站所看好的领域之一。那么,不断加码IP衍生品能否成为B站实现盈利的关键一步呢? 公开资料显示,于2010年成立的艾漫动漫,在成立早期就成为台湾动漫巨头木棉花在内地的动漫周边经销总代理,截至目前该公司已与日本GOODSMILE COMPANY、...

Given the IP derivatives of the potential market space, rushed to the layout of the company, not Bilibili (hereinafter referred to as the "B") is one of them. On Nov. 2, IP derivatives of comprehensive service provider ai diffuse anime announced nearly $50 million B round of funding, and investors is behind the station B. In has been exposed or IPO B stand in the United States next year, is losing money for a long time in recent years, in order to change this situation, B stand continuously explore a variety of commercial way to try to profit, including IP operations and derivatives is one of the B stand on the field. So, kept increasing IP derivatives can be B station key step to realize profit? Public information, set up in 2010 anime, founded in the early become Taiwan's animation giant kapok anime peripheral distribution in mainland China general agent, so far the COMPANY has with Japan GOODSMILE COMPANY,...