新关注 > 信息聚合 > 专访|谢谢茶廖兰心:珍珠奶茶+中式口味包,新式茶饮的另类创新

专访|谢谢茶廖兰心:珍珠奶茶+中式口味包,新式茶饮的另类创新

Special Interview Thank you for Tea Liao Lanxin: Pearl Milk Tea + Chinese Taste Bag, New Tea Drinking Innovation

2019-03-25 15:28:00来源: 亿欧

在新式茶饮风靡火爆、各商家都在不断推陈新,想要把茶饮品类玩出更多花样时,有一品牌却将目光转向了并不那么“性感”的珍珠奶茶,它就是由明星马东创始的米未传媒投资,并且将首店选址开在北京著名的潮流圣地三里屯的谢谢茶。另辟蹊径:一茶一包一人食近日,亿欧餐饮作者来到谢谢茶北京三里屯的门店,与品牌创始人廖兰心进行了一次对话。“谢谢茶”对“珍珠奶茶”这一茶饮经典品类进行再创新,并结合中式餐“包”,在“一人食”场景下,打造“一茶一包”的产品组合。据亿欧观察,谢谢茶的产品主要分为谢谢“茶”和“包“两类,其中,谢谢茶有13种不同口味,谢谢包有包括卤肉包、鸡丝包在内的6种不同口味。在同质化竞争比较严重的茶饮领域,新...

With the popularity of new tea drinks and the constant innovation of various businesses, one brand has turned its attention to the less "sexy" pearl milk tea, which is invested by Miwei Media, founded by star Madong, and opened its first shop in Sanlitun, a famous fashion resort in Beijing. Another way: One tea, one bag, one person to eat recently, the author of Euro 100 million restaurants came to the shop of Sanlitun, Beijing, thank you for tea, and had a dialogue with Liao Lanxin, the founder of the brand. "Thank you tea" re-innovates the classic category of "pearl milk tea" and combines the Chinese food "package" to create a "one tea one package" product mix under the "one person food" scenario. According to Euro 100 million observation, thank you tea products are mainly divided into "thank you tea" and "bag", of which, thank you tea has 13 different tastes, thank you package includes six different tastes including stewed meat bag, chicken shredded bag. In the field of tea drinks where homogenization competition is more serious, Xin (?)