阿里带淘品牌杀入线下 要颠覆零售体系？

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4月15日消息，据亿邦动力网了解，阿里巴巴集团于今日召开了阿里新零售平台商家大会，会上曝光了阿里集团对于线下布局的大型战略：将带领一群淘品牌杀入线下。此前，阿里巴巴一直在进行线下布局，曾联合了银泰、苏宁、沃尔玛等众多线下零售大佬，以及开发了喵街等一系列针对线下店铺的产品，也一直推动品牌方打通线上与线下，但效果都不特别良好。此番阿里集团要用上久不被自己重视的“亲儿子”淘品牌。希望借助淘品牌的力量撬动整个线下。亿邦动力网了解到，淘品牌跟随阿里集团进驻线下实体店需要满足一些条件：第一，线上销售额在5000万以上；第二，品牌有决心走O2O模式；第三，实际售价不低于成本的3倍；第四，仓储物流体系完善；第...

News on April 15, according to the state power net, alibaba group in the ali new retail platform business conference today, the meeting revealed ali group for offline layout of large-scale strategy: will lead a group of tao brand into line. Previously, have been offline layout, alibaba has united the Yintai, suning, wal-mart, and many other offline retail bosses, and developed a meow street and a series of products aimed at the offline store, has been promoting the brand through online and offline, but the effect is not particularly good. This ali group take a long time is not taken seriously by their brand of "sons" tao. Hope to leverage the power of tao brand line. Billion state power net understands, tao brand with ali group into the offline stores need to satisfy some conditions: first, online sales in more than 50 million; Second, the brand was determined to go O2O mode; Third, the actual price is not lower than cost three times as much; Fourth, warehousing logistics system perfect; The first...