京东近日在3C战略发布上重新将3C频道拉出来，希望重点塑造以手机、IT、数码三大品类为主的3C品牌。因京东早年的商城销售产品就以3C类最为火爆，至于业内有“买数码产品就上京东”的赞誉，如今引入商家自营后，商品品类也逐年增多，再加上京东产品线涉及越来越广泛，3C品类品牌效应也就逐年下降。在今年进行商家整顿的同时，重提3C战略重要性的京东还能否找回初心?科技数码产品是互联网的核心驱动，就是在这些硬件产品连年更新发展之下，互联网行业蓬勃创新，并且成功引爆移动端的热潮。如今硬件产品依然是人们津津乐道的关注焦点。然而行业的特性决定了3C产品更新换代时间短，人们对于新产品的强烈渴望和社交敏感的强需求为3C...
Jingdong recently released the 3C channel on the 3C strategy, hoping to focus on shaping the 3C brands based on mobile phones, IT and digital three major categories. Jingdong early store selling product on the 3C is the most popular, but the industry has to buy digital products on the Jingdong "praise, now after the self introduction of businesses, the category of goods also increased year by year, coupled with the Jingdong product line of more and more widely, 3C category brand effect will be decreased year by year. Business rectification at the same time in this year, up 3C the strategic importance of the Jingdong also can find early heart? Technology of digital products is driving the core of the Internet, which is successive updates in these hardware products under the development of the Internet industry, rapid innovation, and successfully detonated mobile boom. Today, hardware products continue to be the focus of attention. However, the characteristics of the industry determine the 3C product replacement time is short, people's strong desire for new products and social sensitive strong demand for 3C...
