“喜羊羊”品牌授权市场零售超40亿元 继2016年“喜羊羊”品牌授权商品市场零售规模超过20亿元之后，今年上半年，“喜羊羊”切入主题农场、主题酒店等领域，与亨氏、中国邮政、如家酒店等达成授权合作，使品牌授权商品市场零售规模超过40.5亿元，实现了翻番。 从授权业态来看，“喜羊羊”的授权产品及领域定位偏向儿童、合家欢，如亨氏的喜羊羊婴幼儿面条、如家酒店漫趣乐园、徕茵的喜羊羊智能毛绒公仔故事机；而灰太狼的授权产品则偏向成年人，如代言伊利等。“喜羊羊”形象和故事的创作方——广东原创动力文化传播有限公司有关负责人表示，公司将坚持“内容为王”的发展战略，助力“喜羊羊”品牌转型升级，打造精品化创意内...
"Pleasant goat" brand licensing market retail since 2016, more than 4 billion yuan "pleasant goat" brand licensing retail commodity market size of more than 2 billion yuan, after the first half of this year, "pleasant goat" cut into the theme, theme hotel in the areas of farm, with heinz, China post, home inns hotel authorized cooperation, make the brand licensing commodity market retail size of more than 4.05 billion yuan, has realized the double. From the authorized formats, "pleasant goat" authorized products and field orientation towards children, family, such as heinz pleasant goat infant noodles, home inns hotel diffuse fun park, the company an exclusive pleasant goat intelligent plush dolls story machine; While Wolffy authorized products to adults, such as endorsements Erie, etc. "Pleasant goat" original image and the story of creation, guangdong power culture communication co., LTD., officials said, the company will adhere to the "content is king", the development strategy of power transformation and upgrading of "pleasant goat" brand, and create products within the creative...
