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营销组合拳出手 一汽-大众销量逆势上扬

Marketing combination of boxing hand FAW - Volkswagen Sales bucked the trend

2015-11-11 23:31:00来源: 爱卡汽车网

在今年7月份,面对上半年销量大幅下滑,一汽-大众给了自己的成绩打了“不及格”。而当车市整体疲软,如何止跌上扬?如何破局?这道难题,一汽-大众仅用4个月的时间就交出了满意的答卷。销量数据显示,一汽-大众下半年前三个月的表现稳步回归,以7月份为拐点,呈现出先抑后扬的曲线特征。 5林大惠 ...

in July this year, face in the first half of the year sales fell sharply, FAW - Volkswagen to their results play "fail." When the car's overall weakness, how to go up? How to break bureau? This problem, the FAW - Volkswagen with only 4 months to produce a satisfactory answer. Sales data show that the performance of the FAW - Volkswagen in the second half of the first half of the three months of steady return, in July as a turning point, showing a first anti - Yang curve characteristics. 5 Lin Dahui...