小程序来了，又多了一个重量级的用户入口，甚至大有取代APP之势。每个公司都会面临产品线大变的局面。小程序用完即走的特性，使得小程序做不到之前APP可以有的属于自己的用户沉淀，运营者还要与在微信里争夺用户碎片时间的其他人随时争夺用户的时间和注意力。且小程序不能分享到朋友圈，只能是点对点的分享到好友或者微信群，但这两者的扩散速度和信息查阅比率也都远不如朋友圈，而微信群的运营又是重度运营且很耗时耗人力的，而且规模化标准化较难。在这种情况下，如何做运营才能获得持续增长的用户量和成交量呢？有哪些可行的运营方向？小程序如何做运营对于持续关注小程序的人来说，对小程序目前的状态比较了解。微信官方推出，弥补订阅...
Small program, one more heavyweight user entry, even replace APP. Every company will face line changed situation. Characteristics of the small program used up or out, making the small program to do before the APP can have their own user precipitation, operators and even in WeChat for pieces of the user to the rest of the time at any time for the user's time and attention. And small program cannot share to the circle of friends, only is a sharing of point to point to friends or micro letter group, but both diffusion velocity and information access ratio is much less than the circle of friends, and the operation of micro letter group is severe operating and very time-consuming and human, and large-scale standardization is more difficult. In this case, how to do operations to achieve sustained growth of users and volume? What are the feasible operation direction? Small program how to do operation for continuous attention small programs, to understand current status of small program comparison. WeChat official launch, make up for the subscription...
