反直觉的是，大部分的技术并不能直接改变世界。需要进行更多地商业包装，营销甚至销售才可以获得。《跨越鸿沟》这本书里面提到，大部分并不怎么成功的企业，它的产品性能却可能是最好的。
counter intuitive is, most of the technology does not directly change the world. Need to carry out more commercial packaging, marketing and sales can be obtained. "Across the gap," the book said that most of the companies are not successful, it is likely to be the best product performance.
