品途商业评论2月5日消息，淘宝宣布与2018年中央电视台《春节联欢晚会》达成独家互动合作，在春节期间，将发放总额超过10个亿的现金红包，用户可以边看节目边抢红包。这项名为“天天迎红包”的活动将从2月11日开始推出，淘宝首先会每天发放总值1个亿的现金红包。到了央视春晚直播当天（2月15日），淘宝还将与春晚实现跨屏互动，发放价值超过6个亿的春晚红包和更多高价值特权商品。据悉，活动期间，消费者只需打开手机淘宝，即可获得3个待开红包，按照相应提示分享给其他用户打开后，分享者和被邀请者都有机会获得现金红包。在春晚当天，根据主持人口播指令进入手机淘宝，即可获得新春福袋。新春福袋中包括现金红包，还有商品1元...
Taobao announced an exclusive interactive cooperation with CCTV's "Spring Festival Gala" in 2018. During the Spring Festival, more than 10 billion cash red envelopes will be distributed. Users can grab red envelopes while watching the program. The event, called "Welcoming Red Pack Every Day", will be launched on February 11. Taobao will first distribute 100 million cash red envelopes every day. By the day of CCTV Spring Festival Gala live broadcasting (February 15), Taobao will also have cross-screen interaction with the Spring Festival Gala, distributing more than 600 million red envelopes and more high-value privileged goods. It is reported that during the event, consumers only need to open Taobao mobile phone to get three red envelopes to be opened. Sharers and invitees will have the opportunity to get cash red envelopes when they share them with other users according to the corresponding tips. On the day of the Spring Festival Gala, according to the instructions of the host population broadcasting, you can enter the mobile phone Taobao to get the Spring Festival Bag. Spring Festival Lucky Bag includes cash red envelope and commodity 1 yuan.
