新关注 > 信息聚合 > “跳一跳”能否成为微信王牌,引流小程序,实现平台商业化?

“跳一跳”能否成为微信王牌,引流小程序,实现平台商业化?

"Jump jump" can be WeChat ace, drainage of small procedures, implementation platform commercialization?

2018-04-25 11:05:00来源: 品途网

自“跳一跳”入驻小程序,并获得NIKE广告赞助以来,这标志着微信正式拥抱H5手游市场的同时,也为小程序商业化运作迈出了重要一步。与此同时,H5游戏开发者多了一个新的平台,H5游戏玩家也有了一个人气更高的竞技场。而为了加快小程序商业化之路,4月21日,微信借势“跳一跳”在广州办了首届跳一跳大师赛。腾讯如此力捧这款“跳一跳”小游戏,其所图谋的是H5游戏广阔的市场河山,作为一款不到4MB的H5游戏,“跳一跳”背后暗流涌动。微信需要好游戏开道一直以来,微信有这样的“洁癖”,对朋友圈的各种广告转发,简直深恶痛绝。而H5游戏在朋友圈大量传播,在一定程...

Since the "jump jump" into small program, and get the NIKE advertising sponsorship, since it marks the WeChat official embrace of H5 mobile game market at the same time, also an important step for small program commercial operation. H5 more game developers, meanwhile, a new platform, H5 game players also had a higher popularity in the arena. And the road to a small program that in order to speed up the commercialization, on April 21, WeChat "jump jump" to borrow the first jump jump masters were in guangzhou office. Tencent so force holding the "jump jump" the small game, the plot is broad market activities in the H5 game, as a less than 4 MB of H5 game, "jump jump" behind the undercurrent. WeChat need good game question for a long time, such "cleanliness" WeChat, forward to the friends of all kinds of advertising, is anathema. The H5 game spread in a large circle of friends, in a certain range...