这个春天，一度杀得刺刀见红、大举扩张的国内互联网咖啡大战，迎来了拐点。就在近日，连咖啡宣布（Coffee Box）做出战略调整，将不盈利和早期不符合品牌要求的线下门店关闭；与此同时，瑞幸咖啡一年亏损8亿的消息还没有平息。互联网连锁咖啡怎么了？是虚火要提前破裂吗？答案是否定的。透过这些信号，从多个角度看待他们，我们能对2019年的咖啡行业做出更清晰的诊断、把脉。1、在寒冬里活下去最重要随着中国市场用户消费能力提升和用户群体知识文化结构的变化，用户对咖啡的需求呈现进一步增长。去年，以瑞幸咖啡、连咖啡为代表的互联网咖啡迅速崛起，并对传统咖啡大腕星巴克的阵地发起挑战，一时间在平静的咖啡行业湖面丢了几块...
This spring, had killed the bayonet see red, aggressive expansion of domestic Internet coffee war, ushered in the turning point. Announced recently, even Coffee (Coffee Box) to make strategic adjustment, will not be profitable and early do not conform to the requirements of the brand offline stores close; Rui xing coffee, meanwhile, the news of the loss of 800 million a year has not yet subsided. What's wrong with the Internet coffee chain? Is the production of body fluid to break ahead of time? The answer is no. Through these signals, view them from different angles, we can for the 2019 coffee industry to make a clear diagnosis, pulse. 1, live in the cold winter, as the Chinese market the most important user consumption ability promote knowledge and culture structure changes and user group, user demand for coffee presents the further growth. Last year, represented by rui xing coffee, coffee, coffee Internet rapid rise, and the position of traditional starbucks coffee's challenge, and at that time the lake in the quiet coffee industry lost a few...
