2016年年初，知乎用户在打开手机App时发现，知乎App悄然上线了一则原生广告。与微信朋友圈广告类似，这则广告与知乎App普通的时间流交织在一起，更像是普通用户发布的回答。 《部落冲突:皇室战争》知乎App原生广告 「童心未泯，游戏人生」，这条来自手游《部落冲突:皇室战争》(以下简称《皇室战争》)的推广信息，成为了知乎App历史上第一个原生广告。这则广告也与媒体、贴吧、朋友圈等众多平台的推广信息一起，共同构成了当年《皇室战争》的豪华推广阵容。 2016年3月2日，《皇室战争》正式上线中国区App Store。一天之内，《皇室战争》登顶App Store榜首。 作为《皇室战争》中...
In early 2016, when users know that when they open the mobile phone App, found that App almost quietly on the line of a native advertising. Similar to WeChat's circle of friends, the ad is intertwined with an average App stream of time, more like an answer from a regular user. "Tribal conflict: the Royal war" or "App native advertising's game of life", this article from the "Mobile Games tribal conflict: the Royal war" (hereinafter referred to as the "Royal war") the promotion of information, has become known App first in the history of native advertising. This advertisement also along with the media, the post bar, the friend circle and so on many platform promotion information, together constituted in that year "Imperial War" the luxurious promotion lineup. In March 2, 2016, the Royal war was officially launched in App Store, china. In one day, the Royal War reached the top of the App Store. As the Royal war...
