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国漫的未来 不只有祖传的IP镇宅

Guoman's future is not only the ancestral IP town house

2019-09-25 00:00:00来源: 人民网

国漫的火,从夏天烧到了秋天。《哪吒之魔童降世》沿用熟悉的经典配方,在技术发展愈发成熟的背景下,创新改编中国传统文化IP。除此之外,我们也欣喜地看到,“非祖传”的国漫IP正在破土而出。 例如《全职高手之巅峰荣耀》,主打现实主义题材,围绕当代年轻人熟悉的电竞群体展开剧情。现实主义题材的动漫,自带其他题材无法比拟的优势:故事背景让二次元与三次元无缝对接。比如当银幕上出现两个角色吃麦当劳的画面,观众集体会心一笑。这种感觉,和大家童年暑假沉浸于日本《灌篮高手》无异,画笔构建的每一条街道,每一罐启开的汽水,都让观众自动“连接”自我真实生活的感官系统。 相较于场景的现实重叠,现实题材动漫更能引起观众共...

The country's fire burned from summer to autumn. "The Coming of the Devil Child of Naju" follows the familiar classical formula and innovates and adapts the IP of traditional Chinese culture in the background of more and more mature technological development. In addition, we are also pleased to see that "non-ancestral" National Man IP is emerging. For example, "The Peak Glory of a Full-time Master", which focuses on realism, focuses on the familiar electronic competition groups of contemporary young people. Realism animation, with its own incomparable advantages of other themes: the story background allows the two-dimensional and three-dimensional seamless docking. For example, when two characters eat McDonald's on the screen, the audience laughs. This feeling is the same as that of everyone who was immersed in Japan's Slam Dunk Master in childhood summer vacation. Every street and can of soda built by brushes automatically "connects" the audience's sensory system of self-real life. Compared with the overlap of the reality of the scene, animation with realistic themes can arouse more audiences.