近年,国内游戏市场迎来持续地爆发式增长:2016年移动游戏市场实际销售收入为819.2亿元,占比历史性地超过客户端游戏市场,达到49.5%,成为份额最大、增速最快的细分市场。2017年已经过半,数据显示,其市场规模有望突破千亿大关。 然而,随着国内市场的不断扩大,渐渐出现了增速放缓、马太效应越来越严重等问题,除去被几家巨头分去的蛋糕,很多手游厂商的生存空间开始变得狭窄。在此情况下,出海成为了摆在国内手游厂商的唯一出路。“不出海,便出局”这个观点在国内手游圈子已被越来越多的人接受并认可。 出海战略困难重重,就在国内众多手游厂商急于寻求一条可行的出海之路时,猎豹移动推出了《钢琴块2》两周年纪...
In recent years, the domestic game market continued to boom: mobile gaming market in 2016 the actual sales income is 81.92 billion yuan, accounting for more than historically exceed client game market, to 49.5%, become a share of the largest and fastest growing segment of the market. Already more than half in 2017, according to data, the size of the market is expected to break through the billions of mark. However, with the expansion of the domestic market, the growth is slowing, Matthew effect is more and more serious problems, such as removal of several giant points to cake, many mobile game companies become narrow living space. In this case, the sea became in the only way out of the hand travel domestic manufacturers. "Don't put out to sea, out" the idea in the domestic mobile game circle has been more and more people have accepted and approved. Sea strategy, the difficulties in the domestic numerous hand swim manufacturers are eager to seek a feasible way to sea, cheetah mobile launched the "piano piece of 2" two weeks age...