传统企业在进行市场推广的时候，首先想到的是写一条石破天惊的标语，然后拿着这条标语让广告公司出一份石破天惊的文案，然后拿着这份文案去找媒体进行投放。另一方面再让自己的客服团队一个电话一个电话的通知自己的用户。 李叫兽曾经分享过一份PPT，里面详细分解了什么叫做“自嗨型”文案，深度解析了那些传统企业自以为然的“石破天惊”。很多传统企业在经过了层层修改之后，最终推出市场的所谓“石破天惊”的文案，到最后都沦为然并卵的东西，销量上不去，客户也没看明白。这一点从脑白金的广告常年占据“最差广告榜”就可以看出来，脑白金自诞生之初就一直人诟病广告庸俗，然后这么多年过去了脑白金依旧存在，而那些自认为创意无限的企业...
Traditional enterprises in the market, the first thought is to write a slogan of the rock, then holding the slogan let the advertising company, a copy of the rock, and then take the document to find media delivery. On the other hand, let their customer service team a call a telephone to inform their users. Li call beast had to share a PPT, detailed break down what is called a "hi" copy, depth analysis of those traditional enterprises from thinking "the rock". Many traditional enterprise after modified layer upon layer, eventually market, copywriting, so-called "the rock" at the end of the day had become however there is no use, sales, customer also didn't see. To this point from the brain platinum perennial accounts list of worst advertising can see that the brain platinum has been criticism of advertising from the beginning of the birth of vulgar, and so over the years the brain platinum still exist, and those from think creative enterprise...
