12月10日消息，聚美海外购宣布获得LVMH集团旗下的纪梵希彩妆品牌授权。“自发展海外购以来，日韩的布局已经超预期完成。目前，布局欧美市场，获得欧美一线大牌的海外购授权是一个重点目标。”聚美优品高级副总裁刘惠璞表示。刘惠璞透露，对于欧美高端化妆品，聚美将会加大补贴力度，一个产品的差价补贴可以上百元，满足用户的购买需求，培养高端用户购买力。海外购电商的正规化和迅猛发展让更多原先不愿意“触网”的一线美妆大牌走下神坛，积极拥抱海外购电商。随着日韩潮流文化的传播，欧美化妆品在全球占绝对优势的市场份额被瓜分。刘惠璞表示，海外购业务开始之前，聚美的产品结构主要以欧美化妆品为主。发展海外购之后，平台占大头的...
On December 10th, the United States announced the acquisition of overseas purchase LVMH group Givenchy cosmetics brand authorization. Since the development of overseas purchase, the layout of Japan and South Korea has been expected to complete. At present, the layout of Europe and the United States market, access to Europe and America first-line big sea outsourcing authorization is a key goal." Liu Huipu, senior vice president of jumei.com said. Liu Huipu revealed that, for high-end cosmetics in Europe and America, the United States will increase subsidies, a product differential subsidies can be hundreds of yuan, to meet the user's purchase needs, training high-end users purchasing power. Sea outsourcing electricity supplier standardization and rapid development, so that more originally reluctant to "touch the net" of the line beauty down the altar, and actively embrace the sea outsourcing electricity supplier. With the spread of Japanese and Korean tide culture, the market share of European and American cosmetics in the world is divided. Liu Huipu said that before the beginning of overseas purchasing business, the United States and America's products mainly based on European and American cosmetics. After the development of offshore outsourcing, the platform accounted for the bulk...
