7月4日，优信集团CMO王鑫受邀出席《南方都市报》“实体经济新动能”高峰论坛，与阿里巴巴商家事业部新零售负责人韩操、唯品会副总裁黄红英、美图电商高级副总裁张君就"新零售、消费重构"这一议题做分享和讨论。与消费者做有效沟通，降低二手车消费门槛优信爱玩、会玩在行业里是出了名的，每一次营销都能带来意想不到的效果，此次《变形金刚5》的植入也是大获全胜，不仅以不到千万的价格获得了超过5亿的广告价值，而且通过与电影情节的完美贴合式的植入，将优信品牌植入到消费者心智中，让消费者认识和认知优信品牌。王鑫表示，《变形金刚5》我们做了植入，还有广告、主题影院、票务平台广告、线下3D人机大战活动等配合这次营销，不能...
On July 4, excellent credit group CMO nature conservancy council invited to the southern metropolis daily "the real economy new momentum" peak BBS, Han Cao, head of new retail merchants with alibaba group, vice President of Vipshop hong-ying huang, the beautiful electricity, senior vice President zhang jun is "new retail, consumer reconstruction" do share and discuss this issue. Make effective communication with customers, reduce the threshold used car consumption letter love to play, play is known in the industry, every marketing can get unexpected results, the "transformers" 5 implant is also a victory, not only for less than do prices gained more than 500 million advertising value, and through the perfect joint type of implant with movie plot, the optimal letter brand into the consumer in mind, let the consumer understanding and the cognitive brand of letter. Nature conservancy council, said the "transformers" five implants, we do have ads, theme movie theaters, ticketing platform, offline 3 d man-machine war activities with the marketing, can't...
