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站上消费升级风口,首战双11开门红,汉高家清如何做到?

Site consumption upgrade tuyere, opening double 11, henkel, clear how to do?

2017-11-13 17:34:14来源: DoNews

摘要:汉高与天猫、与中国消费者的拥抱,一定程度上反映出“品质生活、消费升级”是大势所趋。11月11日零点,天猫双11抢购正式开始。在汉高家清的双11作战室里,运营人员看着订单接踵而至。商家的后台数据显示,50分钟销售额超过今年618全天,访问量冲上一个高点。这份成绩单对于入驻天猫仅5个月、首次参加双11的汉高家清旗舰店来说,无疑是开门红。作为德国高端家清品牌,汉高家清旗舰店双11首战告捷。今年双11,我们发现,剁手党们已经不再是单纯的买买买,而是向着追求消费升级、品质生活、快乐生活转变。汉高家清踩中了消费升级风口。德国汉高拥有140多年的历史,据品集团官网介绍,汉高旗下众多品牌分别在家清产品、...

Abstract: the henkel and Tmall, and Chinese consumers embrace, partly reflects the quality of life, consumption upgrade "is the trend of The Times. On November 11, zero Tmall double the official start of the 11 snapping up. In henkel family of double 11 in the war room, operating personnel looking at orders to follow. Merchant's background, according to the sales of more than 50 minutes, this year 24 hours a day, 618 visitors on a high. This transcript for occupancy Tmall just five months, for the first time to participate in the double 11's flagship store of henkel home, no doubt is a good start. As a high-end home brand, Germany henkel family flagship store double 11 a good beginning. Double 11 this year, we found that the shopaholic is no longer a simple to buy buy buy, but towards the pursuit of consumption upgrade, quality life, happy life. Henkel home to clean up the step of consumption upgrade tuyere. Henkel has 140 years of history, according to the product group website, henkel brands respectively at home cleaning products,...