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《百万英雄》席卷社交圈:揭秘爆款背后的营销先机

"Million hero across social circle: reveal the marketing advantage behind the hot style

2018-01-10 00:00:00来源: 人民网

1月8日晚,《百万英雄》21点的“200万”场中,让无数人“团灭”的最后一题“北京大学的第一任校长是谁”,让“严复”的搜索指数由个位数暴增至6833。同样,200万场第6题“以下哪款App属于问答社区产品”出现的悟空问答,搜索指数在21点达到巅峰。可见,西瓜视频《百万英雄》已经不仅是一款答题游戏,而是在面向全社会输出其强大的营销驱动力,加速构建移动营销格局和舆论生态。 1月8日晚,“严复”、“悟空问答”百度指数暴涨 《百万英雄》让“知识就是金钱“这句古老的格言变成了现实。这场席卷社交圈的互动游戏背后,营销先机如何抢占?下面为你一一揭开。 明星大咖云集助阵,IP效应爆棚 《百万英雄...

Late January 8, "million hero" blackjack "2 million" in the field, let countless people "wipe" the last question "who is the first President of the Beijing university", make "yan fu" search index by single digits jumped to 6833. Also, the 2 million # 6 "which of the following App belong to product of q&a community" wukong q&a, search index peaked at 21 points. Visible, watermelon video "million hero" is not only a problem solving game, but in the whole society output oriented its strong marketing force, accelerate the construction of mobile marketing pattern and ecological public opinion. Late January 8, "yan fu", "wu empty question and answer" baidu index surged "million hero" to "knowledge is money" this old adage became a reality. Behind the sweeping social interactive games, marketing the Outlines how to grab? The following one by one for you. Star higher-ups gathered, IP effect kokomo "million hero...

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