【核心导读】本文分析了当前电商平台对于物流模式的选择，分别从自建物流、收购快递企业、搭建平台、第三方物流的角度出发，辩析拼多多的物流未来之路：（1）电商流量增速放缓，获客成本提高，自建物流压力过大；（2）扶持几家二、三线快递企业有一定的可能，但可选择的选项不多；（3）搭建物流平台是较优质的选择方向，但合作对象的选择并不容易。1、电商平台的物流选择1.主流电商平台对物流的选择目前，电商平台对于物流体系的搭建主要有3种模式：自建物流、入股快递企业、独立第三方快递承接。其中，平台自建物流又可分为全链条自建模式、自建仓储+第三方配送模式；入股模式主要为共建物流平台持股与全资收购两类；而独立第三方物流承...
[Core Guide] This paper analyses the choice of logistics mode for current e-commerce platforms. From the perspectives of self-built logistics, acquisition of express enterprises, building platforms and third-party logistics, the paper argues the way of logistics in the future: (1) the growth rate of e-commerce flow is slowing down, the cost of customers is increasing, and the pressure of self-built logistics is too high; (2) there is a certain degree of support for several second-line and third-line express enterprises. It is possible, but there are few choices. (3) Building logistics platform is a better choice, but the choice of partners is not easy. 1. Logistics Choice of E-commerce Platform 1. Mainstream E-commerce Platform for Logistics Choice At present, E-commerce Platform for the construction of logistics system has three main modes: self-built logistics, equity express enterprises, independent third-party express undertaking. Among them, platform self-built logistics can be divided into full chain self-modelling mode, self-built warehousing + third-party distribution mode; share-holding mode is mainly for co-construction logistics platform ownership and wholly-owned acquisition; and independent third-party logistics undertaking.
