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从产品到品牌,这里有太多Gap需要跨越

From product to brand, there are so many Gap need to cross

2019-02-05 11:00:00来源: 亿欧

【编者按】云时代变化万千,每天都有无数产品正在诞生,也有无数产品正在死去,今天为大家分享一篇来自笔记侠的文章:《梁宁:我们有太多的产品,太少的品牌》,主要是在时趣互动举办的GDMS分会场专长论坛“中国营销,中国不一样”上,天使投资人、产品运营专家梁宁以“云时代的中国营销”的主题分享。来源笔记侠Notesman,演讲人梁宁,整理者智勇,亿欧经转载编辑整理,供行业人士阅读参考。我有一个小困惑,谈日本购物的时候,大家谈日本的品牌,但是说到中国货,更多说的是产品。为什么?我尝试着分析一下。这是在小红书上随手截的两张图。说到日本,根本不知道什么品牌的一个产品,美妆博主一般的措辞是:“这是一个日本的小众品...

[editor's note] ever-changing cloud era, there are numerous products are born every day, there are numerous products are dying, today for everyone to share an article from notes man: "too few Liang Ning: we have too many products, the brand of", primarily in the interest of GDMS interactive breakout expertise BBS "marketing in China, China is not the same as" on, angel investors, product operations experts Liang Ning to the theme of the era of "cloud China marketing share. Chivalry Notesman source notes, the speaker Liang Ning, trimmer bravely, hundred million euro reprint edition, reference for industry players to read. I have a little confused, talk about shopping in Japan, people talk about the Japanese brand, but when it comes to Chinese goods, more is said products. Why is that? I try to analyze. This is in the little red book with hand cut two pictures. When it comes to Japan, don't know what brand of a product, beauty makeup blogger general wording is: "this is a niche product in Japan...