【编者按】在大家一窝蜂扎堆中高端市场的状态下，家居行业低端市场成了被忽视的“大油田”，尤其是随着城市中的工薪阶层、外来的低端工种的打工者，城乡结合部的广大人群比例的攀升，谁能读懂他们的需求，谁就能获得巨大的成功。此文发于家具操盘手，经亿欧家居编辑，供行业人士参考。“消费升级”、“中产阶级崛起”、“8090后成为消费的主流”是近几年频见媒体的高频词，消费升级俨然是一场革命。所有商业上的从业者，都在迎合消费升级带来的商业机会。如果抓不住8090后主流消费人群的消费趋势，就必然会惨遭淘汰，这几乎是商业投资者所有人的共识。然而，在这场消费升级的商业变革中，迎合消费升级趋势的大多数投资者好像过得并不好。...
[editor's note] under the conditions of everyone who gather together in the high-end market, household industry low-end market became the "big field" of the neglected, especially as the city of the working class and the migrant workers of foreign low-end jobs, integration of urban and rural areas the proportion of the general population, who can understand their needs, who can get great success. Article in furniture traders, and the European household editor, for the industry reference. "Consumption upgrade", "rise of the middle class", become the mainstream of consumption after the "8090" is the media of high frequency words in recent years, consumption upgrade is a revolution. All business practitioners, cater to consumer upgrades brought business opportunities. If can't catch 8090 after consumption trend of mainstream consumer groups, is the inevitable result was eliminated, it is almost the consensus of all commercial investors. However, in the consumption upgrade business change to cater to the trend of consumption upgrade most investors seem to have a not good. ...
