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五大猜想:家居流通行业存在哪些互联网改造机会?

What are five guess: household circulation industry Internet transformation opportunities?

2019-03-01 18:12:00来源: 亿欧

2月13日,据英国金融时报报道,一份来自宜家母公司Ingka Group的报告称,宜家正计划推出一个在线销售平台,该平台将不止销售来自宜家的产品,也会销售来自竞争对手的产品。成立于1943年、已经76岁“高龄”却仍显得风华正茂的宜家正在小范围地试验,并且不断求变。相比之下,中国家居行业的互联网化改造进程,似乎慢得让人有些绝望。国内企业纷纷试水网上商城、入驻天猫等平台,谈不上真正的互联网化改造如果把视角放在整个家居流通行业,近几年来,你也许会留意到悄悄出现在身边的这些变化。“马上要准备装修房子了,最近发现了一些主攻装修领域的互联网流量平台,他们的广告大幅出现在地铁、机场、高铁站;(线上平台的兴起...

On February 13, according to a report in the financial times, said a report from ikea Ingka Group parent company, ikea is planning to launch an online sales platform, the platform will not sell from ikea products, sales from competitors' products. Was founded in 1943, has 76 - year - old "old age" is still appear young ikea is to test a small scale, and constantly change. By contrast, China's furniture industry transformation process, the Internet seems to be somewhat slower to despair. Domestic companies to online mall, occupancy Tmall platform, such as no real reform from the Internet if the perspective on the whole household circulation industry, in recent years, you may notice that quietly appeared in the side of these changes. "Immediately ready to decorate the house, recently found that some of the major Internet traffic platform in the field of decoration, their ads appear sharply in the subway, the airport, high-speed; The rise of online platform (...