近几年来，“押金游”、“会员游”、“一元旅行团”等低价游逐渐成为各大旅企之间抢夺市场份额的惯用招数，这种获客方式虽然在一定程度上的确可以为自己增加客源，但若处理不好，也会为自己带来相应的风险。新浪网报道，北京海涛国际旅行社因未能如约退还押金，导致消费者集体上门讨还资金。在这次事件中，海涛旅游之所以遭遇消费者上门维权的危机，主要是由于“先交费后旅游”的旅游金融模式。但这次维权事件的发生并没有引起各大旅企的重视，旅游金融模式依然受到OTA的热捧。“旅游+金融”受OTA争相追捧，背后魅力何在现如今，旅游金融模式已经成为各大旅企新的角逐对象。尤...
In recent years, "Deposit Tour", "member Tour", "One-dollar Tour" and other low-priced travel has gradually become a common trick among major travel companies to seize market share, although to a certain extent it can indeed increase the source of customers for themselves, but if not handled well, will also bring their own corresponding Risk. Sina reported that Beijing Haitao International travel Service because of the failure to refund the deposit, resulting in the consumer collective door to recover funds. In this incident, Haitao tourism encountered the crisis of consumer home rights, mainly due to the "first payment after tourism" tourism financial model. But the occurrence of this rights incident has not aroused the attention of major travel enterprises, tourism financial model is still popular with OTAS. "Tourism + Finance" by OTAS scrambling to pursue, behind the charm of today, the tourism financial model has become a new competition for major brigades. Especially...
