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Spotify 成就百亿估值之路(上)

Spotify achievement billion valuation way (on)

2015-10-24 16:59:21来源: TECH2IPO创见

创见干货:Spotify 的创业经历是一个太精彩、也太经典的增长故事了,或者用故事这样的词形容有点儿低估了它,用「传奇」也许才恰到好处吧!因为这家公司在短短六年的时间里获得了上百亿的估值,拥有超过 5 千万的用户,其中 1250 万用户都是付费用户。这家公司到底干了点儿啥名堂搞出这么逆天的数据出来?它增长的引擎到底是什么?本文将为你抽丝剥茧,将 Spotify 能够成为百亿估值的秘密和盘托出。有关 Spotify 的百亿估值之路,让我们先从它的增长引擎以及背景介绍开始说起……目前增长引擎:1.有史以来最棒的产品模型,全方面地碾压同业竞争对手,包括但不限于:音乐类目、产品功能、定价模式以及用户选...

original dry: spotify entrepreneurial experience is a wonderful, too classic growth story of the, or with the story such words describe somewhat underestimated it. With "legend" maybe just right.! Because the company in a short span of six years to get billions of valuation, with more than 50000000 users, including 12500000 users are paid users. The company did in the end what are some guards to come up with such data? What is the engine of its growth? This article will give you a careful, Spotify can become a billion valuation secret emerge in its totality. About Spotify's valuation of the road, let us start with its growth engine and the background of the beginning of the introduction...... The engine of growth: 1. In the history of the best product model, complete rolling competitors, including but not limited to: music category, product features, pricing model and users to choose.