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周期性机遇下,脱离OPPO的Realme有何新打法?

Under the periodic opportunities, there are new from OPPO Realme game?

2018-08-03 17:12:00来源: 品途网

​7月30日,OPPO前高管李炳忠发布了一则长微博,宣布自己创立的手机品牌Realme将正式独立。值得注意的是,实际上两个多月前,Realme已经发布了首款产品Realme1,并在亚马逊上取得了两个月卖出40万台的好成绩。而这次热销走的都是线上渠道,并没有触及线下渠道。换句话说,可以暂时把Realme定义为一个新生的互联网手机品牌。纵观这些年,走互联网渠道的手机品牌已经见怪不怪,或者说互联网手机已经形成了一个惯有打法,而多年高性价比竞争导致地低利润也让人望而却步。这时,Realme的入局难免让人心生疑惑,李炳忠的Realme会有很不同?这...

On July 30, OPPO former executives Li Bingzhong issued a long weibo, announced his creation of mobile phone brand Realme will formal independence. It is worth noting that, in fact, more than two months ago, Realme Realme1 has released the first product, and made a two months on amazon sold 400000 units of the good grades. And the sell like hot cakes, are all online channels, didn't touch the offline channel. In other words, you can temporarily put the Realme is defined as a new Internet phone brand. Throughout the years, the Internet channel of mobile phone brands have normal, or Internet phones have formed a typical style, and many years cost-effective competition leads to low profit is prohibitive. At this moment, the incoming Realme unavoidably makes people's doubts, Li Bingzhong Realme will be a very different? This is...