编者按：前几天的触乐头条《手游广告诞生记》从人文角度瞥见了手游广告行业的一角，揭示了手游广告从策划、测试到正式上线的背后故事，以及从业者的所思所想。今天的这篇头条则是从相对行业的视角介绍手游广告，尤其是休闲游戏广告的设计和投放思路，也许这不光可以满足玩家、受众的好奇心，也可以给刚进入相关领域的从业者带去一点启发。随着智能手机的普及，手机玩家成为越来越多游戏公司的核心客户，游戏广告投入也渐渐成为游戏兑现方式中非常热门的一个选择——如何设计和投放游戏广告就成了一门“艺术”。为了方便各位的理解，我会根据广告类型的不同，举例不同的游戏来逐个对应分析。除此...
Editor's Note: The headline "Birth of Hand Travel Advertising" of the past few days glimpsed a corner of the hand travel advertising industry from a humanistic point of view, revealing the story behind the hand travel advertising from planning, testing to officially launching, as well as the thinking of practitioners. Today's headline is to introduce the design and delivery of hand-tour advertisements from the perspective of relative industries, especially leisure game advertisements, which may not only satisfy the curiosity of players and audiences, but also give some inspiration to practitioners who have just entered the relevant fields. With the popularity of smartphones, mobile phone players have become the core customers of more and more game companies, and the investment of game advertising has gradually become a very popular choice in the way of game realization - mdash; & mdash; how to design and put in game advertising has become a kind of & ldquo; Art & rdquo;. In order to facilitate your understanding, I will give examples of different games to analyze one by one according to the different types of advertisements. Beyond that, the ____________
