在2017年过去的半年中，移动视频广告在中国的发展正如广大行业人士所预期那样，迎来了爆发。InMobi近期发布的《“数”说中国移动视频广告——2017上半年中国移动视频广告白皮书》也用详实的数据印证了这一趋势。 该白皮书首次在中国发布，对2017年上半年（1—6月）的数据进行了分析，并通过对全球范围内移动视频广告消费模式的深入研究，总结出了对中国乃至全球广告主极具价值的洞察，可很好地帮助他们实现提升知名度、提升完成率、完成可视化指标等目标。 亚太地区的广告主对视频广告的投入增长了116% 近些年来，得益于以中国为主的手机生产大国的进入，整个亚太地区智能手机普及率得到了大幅的提升，同...
In the past six months in 2017, the development of mobile video advertising in China as the industry expected, ushered in the outbreak. Company recently released the "number" said China mobile video ads - in the first half of 2017 China mobile video white paper also confirms the trend with detailed data. First published in China, the paper for the first half of 2017 June (1 -) data are analyzed, and based on the global mobile video advertising spending patterns of in-depth study, summarized the Chinese and global advertisers valuable insight, can help them achieve well raise awareness, improve completion, complete visual indicators such as target. Advertisers on video advertising investment in the asia-pacific region grew by 116% in recent years, thanks to give priority to with Chinese mobile phone producers to enter, the entire smartphone penetration in the asia-pacific region has been significantly improve, with...
