这几天,我们被一支主题为“每一场比赛都值得全力以赴”的广告刷屏了。各大媒体、公交站台我们都能看到它的身影。 没错,这就是JJ比赛的首支品牌广告,它出现在大众,尤其是棋牌爱好者高频出没的领域,引发了全民讨论。 以“每一场比赛都值得全力以赴”为主题,JJ比赛通过一系列温情又带有启发意义的广告视频和海报,向大众,尤其是棋牌爱好者传递了这样一个独特的理念:每一场比赛都有意义,每一场比赛都值得全力以赴。 与其他品牌广告不同,JJ比赛没有大肆渲染自己的棋牌游戏,而是从大众的真实情感出发,讲了一个关于“比赛”的故事,结论是——那些看起来没有意义的事,其实都在不经意间成就着你。 “6岁的弹珠比赛...
These days, we have been a theme of "every game is worth to go all out" the advertisement refresh. Each big media platform, bus we can all see it. Yes, this is the first brand advertising JJ game, it appears in public, especially the chess enthusiasts high-frequency infested areas, triggered a national discussion. "Every game is worth to go all out" as the theme, through a series of warmth with JJ game inspired meaning advertising video and poster, to the public, especially the chess lovers passed such a unique idea: every game meaningful, every game is worth. Unlike other brand advertising, JJ game no trumpeting his board games, but starting from the true feelings of the masses, tells a story of "game", the conclusion is, seemingly meaningless things, actually are inadvertently achievements with you. "Pinball game 6 years old...