自从“泛娱乐”一词被提出后，整个游戏行业不可避免的受到了强烈冲击，最直接的体现便是IP大受追捧。在这个注重营销的时代，大IP自然有其无可比拟的优势，但似乎也并不是致胜法宝。近来，天拓游戏强力推广《枪林弹雨》联赛，动作频繁已然不像是在推广一款无IP产品。 在刚刚掀起IP风潮的时候，业内...
since the word "Pan entertainment" is proposed, the gaming industry inevitably by a strong impact, the most direct manifestation of is the IP popular. In this focus on marketing era, IP has its natural advantages but also There is nothing comparable to this, it seems not magic. Recently, we strongly promote the "game" League action frequently has a hail of bullets, unlike in the promotion of a product without IP. In the just set off a wave of IP, the industry...
