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有ip就能做好孵化器?论如何做个超级ip推手

IP can be incubators? Theory of how to make a super IP driver

2016-04-29 08:20:45来源: 搜狐

近年文化创意产业的IP热引发了一系列关于“IP”的讨论和做法,但在铁哥看来,此前绝大多数IP思维乃是当某作品成为热门之后,才有影视产业的跟进,也即IP多种产业之间缺乏有效衔接以及统一运营思维,这也是...

Cultural creative industry in recent years has resulted in a series of about IP hot discussion and practice of "IP", but in iron brother, after the vast majority of IP thinking is when a work became popular, to have a follow up of film and television industry, IP is lack of effective connection between a variety of industries and unified operating thinking, this is...