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梦芭莎最新战略:品牌+供应链+全渠道?

The latest dream bazaar strategy: brand + supply chain + full channel?

2015-08-12 08:26:13来源: 亿邦动力网

【编者按】时尚电商梦芭莎自从被美国衣路集团收购之后一直十分低调。这家2006年就成立的老牌电商将会有一个怎样的新起点一直是业内所关注的。而且在某种程度上,梦芭莎的战略布局也代表了服装类B2C电商冲破发展瓶颈的一个方向。日前,亿邦动力网和梦芭莎控股公司衣路集团联合创始人之一Byron以及梦芭莎的高管团队进行了深入沟通。据Byron介绍,梦芭莎将打造品牌、供应链和全渠道三位一体的生态系统。品牌仍是最核心因素在交流过程中,Byron表示,当初衣路集团之所以青睐梦芭莎,是因为从服装行业人士看来梦芭莎是一个非常好的平台,从创始之初一直致力于时尚商品,希望做中国服装品牌的电商。“梦芭莎旗下有十几个品牌,全...

[editor's note] the fashion business since the takeover of America dream bazaar Yi Road Group has been very low-key. This 2006 on the establishment of the old electricity supplier will be a kind of new starting point has been the industry's concern. And to a certain extent, the direction of a strategic layout of dream bazaar also represents the clothing B2C business development bottleneck breakthrough. Recently, the co-founder of billion state power network and the dream's Bazaar holding company Yi Road Group Byron and dream of Sally's executive team carried out in-depth communication. According to Byron, the dream bazaar will create a brand, supply chain and the whole channel ecosystem of three-in-one. Brand is the core factor in the process of communication, Byron said, at the outset Yi Road Group favor the reason dream's bazaar, is because it seems from the apparel industry to dream's Bazaar is a very good platform, from the beginning of the founding has been working in fashion goods, I hope Chinese clothing brand business. "There are a dozen brand dream bazaar's full...