根据麦格纳全球的最新数据，2017年移动广告收入增长39%，并预计2018年将增长27%。而移动应用市场在2017年同样保持了高速增长，与此同时，营销人正面临异常激烈的竞争和各种行业问题——整个市场自然下载量大幅降低、作弊涌现、广告成本剧增等。移动应用的营销之路似乎更将难行。尽管如此，包括musical.ly、B612等各类新锐移动应用却过得风生水起，musical.ly更是走出国门，从一家小型初创企业迅速成长为全球最受欢迎的短视频社区，一跃成为60多个国家排名第一的应用，并于2017年11月加入今日头条旗下。在众多出海应用中脱颖而出并受到欧美年轻人的一致追捧，musical.ly必然有其特别...
According to the latest data, magna global mobile advertising revenue growth of 39% in 2017, and is expected to grow by 27% in 2018. And mobile application market also keep the high-speed growth in 2017, at the same time, marketing people are facing fierce competition and a variety of industry issues - the whole market at a much lower natural downloads, and cheating, advertising costs, etc. Mobile marketing way seems to be more will be tough. In spite of this, including himself. Ly, B612, etc all kinds of new mobile applications have a flawed, himself. Ly is abroad, from a small start-up quickly grew into the world's most popular short video community, making it more than 60 countries ranked first application, and in November 2017 to join today's headlines. In the numerous sea application stand out and agreed by European and American young people, himself. Ly inevitably has its special...
